# Social Media Marketing Course (Self-Paced with Mentoring)

Canonical URL: <https://www.nextgenbootcamp.com/classes/social-media-marketing-online>

## Overview

Social media marketing is key to building an online presence, whether for yourself, a business, or an organization. In this self-paced online course, you will explore the latest trends and strategies for standing out on the top platforms: Facebook, Instagram, and TikTok. Learn how to create engaging content in written, visual, and video formats for your target audience. By the end, you will be ready to launch a successful multi-platform social media campaign.

AI is also woven into what you'll learn throughout the course. Every major social platform now uses AI to determine what content gets seen and by whom, so understanding how algorithms and AI-driven targeting work is essential knowledge for any modern social media marketer.

## What you'll learn

- Develop a successful social media strategy
- Create content that boosts engagement and drives sales
- Use techniques to grow your following and expand your reach
- Leverage market positioning and social media analytics to improve results

## Curriculum

#### Instagram Marketing

- Introduction to Instagram
- Understanding the Instagram Algorithm
- The Instagram Ecosystem
- Developing Your Instagram Strategy
- Best Practices for Setting up Your Instagram Profile
- Instagram Content Strategy
- Hashtags 101
- How to Gain More Followers
- How to Increase Engagement on Instagram
- Instagram Posting Strategy
- Instagram Features Overview
- Instagram Stories
- Influencer Marketing
- Instagram Advertising

#### Facebook Marketing

- Introduction to Facebook
- Understanding the Facebook Algorithm
- Best Practices for Setting up a Facebook Business Pages
- Strategies for Leveraging Facebook Groups for Growth
- Facebook Ads Strategy
- How to Setup the Facebook Pixel
- Facebook Conversion Tracking
- Facebook Audience Targeting
- Facebook Ad Creation Best Practices
- Facebook Ad Optimization
- Facebook Account Management
- Facebook Reporting & Insights

#### TikTok Marketing

- Introduction to video-based social media
- Developing a strategy for business-based content
- Determine your brand image
- TikTok Marketing
- Paid Advertising

## Pricing

**Tuition:** $1299