# Social Media Marketing Summer Program (High School)

Canonical URL: <https://www.nextgenbootcamp.com/classes/social-media-marketing-summer-program>

## Overview

### Build a Brand & Grow Your Following on Social Media

Social media marketing is essential for building a following online, whether for yourself, a business, or another organization. In this summer program, you'll learn about today's top trends and strategies for getting noticed on three of the biggest social media platforms: Facebook, Instagram, and TikTok. You'll find out how to create winning content (written, visual, and video) for your target audience. By the end of the course, you'll be able to confidently launch a multi-platform social media campaign.

## What you'll learn

- How to develop a successful social media strategy  
- Content creation that increases engagement and drives sales
- Techniques to gain a following and expand your reach
- How to use market positioning and social media analytics to improve results

## Curriculum

#### Instagram Marketing

- Introduction to Instagram
- Understanding the Instagram Algorithm
- The Instagram Ecosystem
- Developing Your Instagram Strategy
- Best Practices for Setting up Your Instagram Profile
- Instagram Content Strategy
- Hashtags 101
- How to Gain More Followers
- How to Increase Engagement on Instagram
- Instagram Posting Strategy
- Instagram Features Overview
- Instagram Stories
- Influencer Marketing
- Instagram Advertising

#### Facebook Marketing

- Introduction to Facebook
- Understanding the Facebook Algorithm
- Best Practices for Setting up a Facebook Business Pages
- Strategies for Leveraging Facebook Groups for Growth
- Facebook Ads Strategy
- How to Setup the Facebook Pixel
- Facebook Conversion Tracking
- Facebook Audience Targeting
- Facebook Ad Creation Best Practices
- Facebook Ad Optimization
- Facebook Account Management
- Facebook Reporting & Insights

#### TikTok Marketing

- Introduction to video-based social media
- Developing a strategy for business-based content
- Determine your brand image
- TikTok Marketing
- Paid Advertising

## FAQ

### What’s included with my tuition?

- A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
- Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
- Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
- Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
- A certificate of completion to verify your accomplishment

## Pricing

**Tuition:** $1299