# TikTok Marketing Online (Self-Paced)

Canonical URL: <https://www.nextgenbootcamp.com/classes/tiktok-marketing-self-paced>

## Overview

Social media plays a major role in how people share ideas, build communities, and express creativity online. Understanding how different platforms work and developing a thoughtful content strategy can help high school students grow their digital presence and connect with specific audiences.

This course focuses on short-form video content, highlighting TikTok as a leading creative platform. You'll explore current social media trends and develop a personalized strategy for producing videos aligned with your interests, school projects, or future goals. You'll also learn how AI shapes what you create, from personalized content recommendations to AI-powered video editing tools.

## What you'll learn

- Understand the TikTok algorithm and the For You Page
- Research trends and topics, and analyze the competition
- Develop a content strategy with defined goals and success metrics
- Create visually engaging short-form video that drives engagement
- Storyboard, build, and edit content within TikTok
- Use songs and filters to increase engagement
- Apply TikTok SEO to expand your reach
- Create and optimize paid ads and review ad analytics

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## FAQ

### Who is the target audience for this course?

This course is ideal for: High school students interested in creating short-form videos and building a TikTok content strategy Students who want to understand trends, audience engagement, and how content gets discovered on TikTok Learners exploring digital media, social media marketing, or entrepreneurship through hands-on projects

### Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

### Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

### How long do I have access to the course materials?

This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.

### What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

### What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment

### Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

### Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably price our courses.

## Pricing

**Tuition:** $325