In today’s digital world, e-commerce and online advertising have become more important than ever before. No business, whether they are an established brand or an upstart small business. As of this year, more than four billion people regularly use at least one social media platform, making them an ideal place to consider online advertising. Social media marketing is a rapidly growing career field that covers a diverse range of professions and industries. It is an ideal place for any business-minded student to start their marketing training.
Social media marketing training will teach students how to use various social media platforms to build and cultivate the audience for their brands or for a client’s brands. Since each social media platform is distinct, with its own style, culture, and interface, students will learn how to tailor their work to an individual platform. What works on Facebook is unlikely to work on TikTok, and aspiring Social Media Marketers will need to learn how to strategize with each platform in mind. By attending a social media marketing bootcamp, students can learn how to build and execute ad campaigns that leverage the affordances of different social media platforms. In learning these skills, students will be building career skills that will pay dividends in the future, and they will be learning the soft skills needed to run a successful marketing or awareness campaign.
Why Should High School Students Learn Social Media Marketing?
There are many reasons why social media marketing skills are ideal for high school students. In particular, learning these skills will open up career opportunities in online and digital marketing, or these skills will help them build their own brands and e-commerce careers. Learning how to run a social media marketing campaign will help students develop vital career skills, learn their way around the world of professional marketing, and allow them to flex their creative muscles through designing marketing campaigns. As long as the internet remains an important fixture
In addition, students will learn how to make their social media presence work for them since social media engagement is a great way for up-and-coming creatives, entrepreneurs, and other professionals to make a name for themselves and build a following for themselves. Few new products or ideas catch on by chance, so students hoping to strike it big on the e-commerce landscape will want to understand the finer points of digital marketing and social media advertising. Learning how to utilize tools like Facebook’s demographic analysis software or the SEO tools offered through services like Instagram will give students a better understanding of their market position and the kinds of customers they are interacting with. This lets them make more informed decisions when it comes to their digital marketing plans.
Even students who want to launch a career in digital content creation will want to receive training in social media marketing to better understand how to reach and keep an audience. Thanks to platforms like Instagram, YouTube, Twitch, and TikTok, new creative talent is being discovered every day, but the marketplace for this content is getting increasingly crowded. Anyone hoping to break into the world of online content creation will want to learn how to cultivate and support an audience through social media outlets, as it is the best way to engage with the consumers for your product directly
Guide to Social Media Marketing at NextGen Bootcamp
NextGen Bootcamp’s summer social media marketing programs are ideal places for high schoolers to begin their social media marketing training. These courses will teach students the ins and outs of working with the English-speaking world's three largest social media platforms, Facebook, TikTok, and Instagram, with lessons devised to teach students how to leverage the specific affordances of those platforms. Students will design practical examples of social media marketing campaigns and receive hands-on experience working with these platforms.
Even for students who enroll online, NextGen Bootcamp ensures that class sizes remain small so that students can interface directly with their instructors to receive feedback and guidance on their work. These courses offer students the opportunity to work one-on-one with trained social media marketing professionals with years of experience. Students will receive a structured education on undertaking all of the steps of a social media marketing campaign, from inception to launch. By the end of the class, they will be prepared to launch their own multi-platform marketing campaign.
In addition, NextGen Bootcamp graduates are awarded with a signed certificate of completion that affirms their successful completion of the training course. This certificate signals to universities and employers that the students have completed an industry-recognized skills training course and are prepared to continue their marketing education or launch a career in social media marketing.
Live Online Social Media Marketing Summer Programs at NextGen Bootcamp
NextGen Bootcamp wants to ensure that students from all walks of life have an opportunity to attend their high school summer social media marketing bootcamps. They offer versions of their in-person classes through live online instruction to ensure this is possible. In these classes, students will use telecommunications software to join virtual classrooms where they and a small cohort of other students will receive live instruction from skilled experts in social media marketing. NextGen Bootcamp will provide students with tech support and set-up assistance, and with the student's permission, instructors will be able to interface directly with the device they are learning on.
These bootcamps cover the three major English language social media platforms, with specific lessons on using TikTok, Facebook, and Instagram as advertising and marketing platforms. Students will learn how to design marketing campaigns on each platform individually, using tools and features unique to those platforms. These will include learning how to use features like Facebook groups, Instagram stories, analytic tools, and paid advertising features to maximize the reach and effectiveness of your advertising campaigns. This course aims to teach students how to take advantage of these features to ensure that marketing campaigns gather the necessary data to let the campaigners make more informed decisions about their strategies.
In addition, students will learn how to build multi-platform marketing campaigns that reach across social media platforms. Students will need to learn how to subtly modify any given element of a marketing campaign to account for the features and limitations of each platform, making a wide breadth of knowledge essential for aspiring social media marketers. Students will also learn how to manage their professional social media accounts and clients, giving them hands-on training in how to serve as a liaison between a client and an audience. One of the most challenging aspects of a social media marketing campaign is how personal it can become, especially for aspirational content creators. Learning how to understand social media marketing as a set of strategies and processes will be incredibly helpful.
NYC Social Media Marketing Summer Programs at NextGen Bootcamp
NextGen Bootcamp also offers summer social media marketing classes for high school students through in-person instruction at their campus in Manhattan. In these in-person classes, students can work alongside a cohort of like-minded colleagues and collaborate on social media marketing projects under the guidance of a skilled instructor. Students can take advantage of NextGen Bootcamp’s onsite technology lab. Because the campus is located in Manhattan, students can explore all the opportunities New York City has to offer.
In these training sessions, instructors will guide students through the steps of building a social media marketing campaign for clients, companies, organizations, and even themselves. This training will mirror the kinds of work that they will need to do in a professional setting as career Social Media Marketers. Working with platforms such as Facebook, Instagram, and TikTok, students will learn the ins and outs of each platform, including how to take advantage of the data analytic and paid marketing tools that these platforms make available to businesses looking to advertise. Students will not only learn how to make winning content, such as videos and graphic advertisements, that is visually appealing, but they will also begin to learn the science of data and market analysis that allows them to make more informed decisions about who their audience is and how they interact with a client’s social media presence.
Students will divide their time between learning how to strategize a social media campaign that increases engagement and drives sales and learning how to execute that strategy once the campaign has been launched. Students will learn how to build an audience with whom they can engage and use the finer points of data analysis to learn about that audience to maximize their engagement. Then, they will learn how to leverage that engagement into sales without sacrificing the core of what was engaging in the first place. Students will learn how to enact this process across multiple social media platforms and tailor a given marketing campaign to different platforms as needed.